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Kate Lancaster

Marketing Manager

Kate is responsible for executing NAPA’s marketing strategy for social, email, and other platforms. She uses data and current trends to inform her decision-making process, seeking to increase member engagement and satisfaction, as well as extending key asphalt pavement conversations to new audiences.


Kate has applied her marketing expertise to a wide variety of industries including financial services, academia, and consumer goods. Before joining NAPA, Kate worked and studied at The George Washington University where she supported research into misinformation trends.


B.A. in Politics and International, The University of York

M.A. in Media and Strategic Communications, The George Washington University

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