Bill is NAPA’s resident storyteller. He helps staff, members, and media convey the compelling and critical stories of the asphalt pavement industry – stories of the men and women who keep America moving. Bill is the staff liaison for NAPA’s Communications Committee and, to keep his science communication skills sharp, serves on the Society Civic Science Initiative Steering Committee. He’s a proponent of proofreading every email, practicing plain language techniques, and alliteration almost always.
Bill’s first professional endeavor was designing ads for the yellow pages (remember those?), followed by the opportunity to lead a graphic design team. Combining visual, informational, and impactful storytelling, he has led all aspects of marketing, communications, and branding in industries ranging from transportation research to identity theft protection. Prior to NAPA, Bill had already been advancing associations for 15 years, from supporting community foundations and to rebranding one of the nation’s oldest scientific societies.
B.A. in Corporate Communications, Elon University
M.A. in Strategic Communication & Leadership, Seton Hall University