Bill shapes NAPA's internal and external communications. He helps staff, members, and media convey compelling information about the asphalt pavement industry and inspire action to advance the industry, its members, and its critical role in U.S. infrastructure. Bill is the staff liaison for NAPA’s Communications Committee and is a proponent of proofreading every email, practicing plain language techniques, and alliteration almost always.
Bill’s first professional endeavor was designing ads for the yellow pages (remember those?), followed by the opportunity to lead a graphic design team. Combining visual, informational, and impactful storytelling, he has led all aspects of marketing, communications, and branding in industries ranging from transportation research to identity theft protection. Prior to NAPA, Bill had already been advancing associations for 15 years, from supporting community foundations to rebranding one of the nation’s oldest scientific societies.
B.A. in Corporate Communications, Elon University
M.A. in Strategic Communication & Leadership, Seton Hall University