2015 Outstanding Brochure
This award goes to outstanding company brochures published to promote the asphalt industry. Read more about this outstanding brochure in the July/August 2016 edition of Asphalt Pavement.
The Earle Cos.
Seven different companies fall under The Earle Cos. umbrella, each with a different construction focus and client base. For this reason, the company decided last year was the opportune time to produce a book-style, 10-page color brochure.
“We really wanted to accent what services each company provides,” said Darlene Rasmussen, Human Resources Manager for The Earle Cos.
The brochure opens with a table of contents and the company’s Mission Statement followed by company contact information and Core Values. After a brief history and primary business philosophy contained in a brief article, each of the seven companies is examined.
“I think when you’re meeting face-to-face with a client, having the ability to hand them the brochure when you’re sitting there in your initial discussions gives them a better overview of what we are capable of rather than saying, ‘Oh, when you have a chance, go visit our website,’” Rasmussen said. “This is something they can take home with them that they can look at right away. It’s instant gratification.”
The brochure’s use as a marketing tool is primed for some of its newer companies, such as the company’s recycling division, Pure Soil Technologies, and the newly formed Earle Residential-Commercial Construction. This division works with the builder’s market to provide full infrastructure services, particularly where new residential communities are being built, Rasmussen said.
“We’re bringing this brochure to the table, where the builders see all the different facets of our business to see how we can help them,” she said.
The Earle Cos. is a family-owned business, started by Walter R. Earle and then passed on to his three sons in 2004. The company has broadened its business since then and some of the company’s long-standing client base may not be aware of the newer divisions, she said.
“I think it tells a big picture story,” she said. “We feel pictures tell a good story when showcasing what it is that we do, bullet-pointing what our services are, and showing potential clients what our capabilities are just by looking through the brochure.”