2015 Community Involvement
NAPA presents its Community Involvement Award to asphalt companies that serve their communities through outstanding programs and projects. Congratulations to the 2015 Community Involvement recipients! Read more about each community relations program in the July/August 2016 edition of Asphalt Pavement magazine.
The Rogers Group’s Mid-Central Division has woven volunteer efforts through the very core of its company mission, filling the yearly calendar with projects, and aligning itself with numerous worthwhile organizations.
“Being involved in the community is part of Rogers Group’s DNA,” said Tom Kenley, Communications Specialist for the company. “We’re constantly looking for opportunities to support the communities where our employees live and work.”
Some of the company’s greatest volunteer efforts have come from employees, Kenley said. This mentality is fostered by the corporate office, which likes to support causes its workers consider important and worthy. This in turn helps spread a good name for the company at a grassroots level.
“We want to show support for what employees are involved in, such as local community service groups and youth sports leagues,” Kenley said. “They are organizations we need to be involved in, and we often learn about them through our employees.”
Rogers Group places its highest value on people, and tangible benefits flow naturally as a result, Kenley said. “Maintaining a visible presence in the community helps keep the lines of communication open so if there are ever any issues to discuss, those in the community can pick up the phone and call somebody directly,” he said.
Each October, the company holds a large fish fry in Gallatin, Tenn., a much-anticipated event that is attended by well over 1,000 people. A large tent is set up, and Rogers Group invites local, state and national elected officials, neighbors of the local plants and quarries, business partners, vendors, customers, the local fire and police departments, public works officials, and Department of Transportation personnel.
“It’s a great event for facilitating relationships in the community,” Kenley said. “It’s all about networking and nurturing those relationships. From a public relations standpoint, it’s a home run.”
One ongoing local outreach project is an effort to support Alex Green Elementary School in Whites Creek, Tenn. This project brings together Nashville’s Pencil Foundation, Rogers Group corporate offices and the Mid-Central Division to tutor students in grades 1–4 in reading and math.
The company is also involved in the COMPASS program, donating $1,300 at the sixth annual fundraising luncheon last summer. COMPASS, Community Outreach Making Partnerships at Sumner Schools, is a non-profit organization providing supplemental educational and scholarship programs for Sumner County students.
“COMPASS does a fantastic job of staying in touch with the needs of Sumner County schools and finding the resources to meet those needs,” said Rick Turner, Division Vice President of the company’s Mid-Central Division. “Supporting COMPASS is a good example of Rogers Group’s effort to be a good neighbor in the community.”
Silver Star Construction Co.
More than half of Silver Star Construction Co.’s almost 200 employees participated in one or more volunteer activity in 2015. While no volunteer work is required, Executive Vice President Craig Parker said it is certainly cultivated.
“As a company, we support that 100 percent. It brings the employees together and lets them do something more fun than the day-in and day-out work,” Parker said. “It helps us out in the community and gives us good visibility. It’s rewarding to give back to the community.”
Silver Star started a Charity Committee three years ago with five or six employee volunteers. Committee Chairman Aaron Parker said it has grown to 15 employees. “I do believe it helps bring us employment because it brings our face to the community,” said Aaron Parker, Silver Star Project Manager/Estimator. “They get to see what we’re doing and that we’re not just a construction company, but we’re trying to help the community as well.”
Craig Parker said being visible in the community helps diminish any potentially negative attitudes toward construction.
“Any time you’re impeding somebody’s flow of traffic, they’re not real pleased,” Parker said. “So [our outreach puts] our company out there helping the community and they get to see we do give back to the community and truly enjoy doing it.”
Some of the community events Silver Star participated in 2015 included a member of the company’s safety team driving a trailer to the event. The trailer made a stop at this past year’s Halloween Trick or Treat Moore, held in the center of Moore, Okla., on Broadway St.
Silver Star also helped the Women’s Resource Center, a local shelter for battered and abused women and their children. During the 2014 Christmas season, Silver Star Construction adopted 16 children and eight mothers at the shelter.
“Women’s Resource Center has on site 35 people at all times, children and mothers, and they help the mothers go to school, to build a better life for themselves and their children,” said Terri Madden, an Administrative Assistant for Silver Star and member of the Charity Committee. “That was a big project.”
Other Silver Star community outreach projects include donating to the Oklahoma Food Drive, the Santa Express Toy Drive, Rebuilding Together, and Holiday Mail for Heroes.